All the marketing students (23) were asked
to prepare the following by visiting the library for 30 minutes.
1.
Name and author of books
available in the library pertaining to Services marketing. (Individual)
2.
An article from a journal
related to services marketing and present the same in the following format.
(Group of 3 – 5 students)
Name of the article,
Author, Name of the journal, Release month and year and the content for 5
minutes
3.
An advertisement from newspaper
related to services marketing and present the same for 2 minutes. (Group of 3 –
5 students)
Outcome :
Activity was well taken with 100%
involvement by students.
Students identified 23 books related to
services marketing in the library.
They have also used 4 journals and 3
magazines in the library.
5 Articles and 5 Advertisements were
presented by the students.
Prof. Gopalakrishna coordinated the activity.
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